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In this cogently and elegantly argued analysis of why human beings persist in engaging in behavior that defies time-honored economic theory, Ormerod also explains why governments and industries throughout the world must completely reconfigure their traditional methods of economic forecasting if they are to succeed and prosper in an increasingly complicated global marketplace.

Buy Butterfly Economics book by Paul Ormerod from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780465053568
ISBN-10: 0465053564
Format: Paperback
(203mm x 127mm x 16mm)
Pages: 240
Imprint: Basic Books
Publisher: The Perseus Books Group
Publish Date: 4-Jan-2001
Country of Publication: United States


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Author Biography - Paul Ormerod

Paul Ormerod has been head of the Economic Assessment Unit at The Economist and a visiting professor at the Universities of London and Manchester. He lives in London.

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