In this cogently and elegantly argued analysis of why human beings persist in engaging in behavior that defies time-honored economic theory, Ormerod also explains why governments and industries throughout the world must completely reconfigure their traditional methods of economic forecasting if they are to succeed and prosper in an increasingly complicated global marketplace.
Buy Butterfly Economics book by Paul Ormerod from Australia's Online Bookstore, Boomerang Books.
(203mm x 127mm x 16mm)
Publisher: The Perseus Books Group
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Author Biography - Paul Ormerod
Paul Ormerod has been head of the Economic Assessment Unit at The Economist and a visiting professor at the Universities of London and Manchester. He lives in London.