1300 36 33 32

The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons's success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From "who I am" to "I-know-what-you're thinking," Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.

Buy Story Factor book by Annette Simmons from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780465078073
ISBN-10: 0465078079
Format: Paperback
(210mm x 136mm x 21mm)
Pages: 320
Imprint: Basic Books
Publisher: The Perseus Books Group
Publish Date: 6-Apr-2006
Country of Publication: United States

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Story Factor book by Annette Simmons and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write Review


Author Biography - Annette Simmons

Annette Simmons is founder of Group Process Consulting, specializing in helping organizations build more collaborative behaviors for bottom-line results. A popular speaker, community activist, and author of Territorial Games and A Safe Place for Dangerous Truths, she lives in Greensboro, North Carolina.

Books By Author Annette Simmons

Whoever Tells the Best Story Wins by Annette Simmons

Whoever Tells the Best Story Wins

Hardback, May 2015
$39.56
Safe Place for Dangerous Truths by Annette Simmons

A Safe Place for Dangerous Truths

Paperback / softback, April 2006
$34.76
Territorial Games by Annette Simmons

Territorial Games

Paperback / softback, April 2006
$34.76