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Description - Where Value Hides by Stuart E. Jackson

Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits.

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Book Details

ISBN: 9780470009208
ISBN-10: 0470009209
Format: Hardback
(236mm x 164mm x 24mm)
Pages: 280
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 1-Oct-2006
Country of Publication: United Kingdom

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Author Biography - Stuart E. Jackson

STUART E. JACKSON is a senior partner withL.E.K. Consulting, a global management con--sulting company, and is the supervisor of their Chicago office. Recently, he opened the firma s first office in Japan. His clients have included Baxter, General Mills, GE, Yoplait, Shell, OfficeMax, MCA, and many other Fortune 500 companies.