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Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company's true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real--life examples to explain how to use SMP to directly and positively impact corporate health and profits.

Buy Where Value Hides book by Stuart E. Jackson from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780470009208
ISBN-10: 0470009209
Format: Hardback
(234mm x 164mm x 27mm)
Pages: 280
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 8-Dec-2006
Country of Publication: United Kingdom


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Author Biography - Stuart E. Jackson

STUART E. JACKSON is a senior partner withL.E.K. Consulting, a global management con-sulting company, and is the supervisor of their Chicago office. Recently, he opened the firm's first office in Japan. His clients have included Baxter, General Mills, GE, Yoplait, Shell, OfficeMax, MCA, and many other Fortune 500 companies.