Call Boomerang Books 1300 36 33 32

Get Latest Book News + FREE Shipping. Subscribe to the Boomerang Books Bulletin eNewsletter right now!

Description - The Employer Brand by Simon Barrow

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Pret a Manger.

Buy The Employer Brand by Simon Barrow from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780470012734
ISBN-10: 0470012730
Format: Hardback
(223mm x 161mm x 23mm)
Pages: 232
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 23-Sep-2005
Country of Publication: United Kingdom

Book Reviews - The Employer Brand by Simon Barrow

» Have you read this book? We'd like to know what you think about it - write a review about Employer Brand book by Simon Barrow and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - Simon Barrow

Simon Barrow and Richard Mosley are colleagues in the London based management consultancy People in Business, whose work with senior managers to improve their organisation's performance is driven by the thinking in this book. Simon Barrow was a brand manager at Best Foods (now Unilever) and Colgate-Palmolive before becoming CEO of an advertising agency within the Charles Barker Group, where his growing involvement with HR sparked his creation of the Employer Brand concept and subsequent research with London Business School. Richard Mosley has been involved in brand strategy development and implementation for nearly twenty years, including eight years with WPP's marketing consultancy Added Value where he led the internal marketing practice. Both authors share a belief in the need for marketing and HR to work together more effectively, especially in businesses which rely on people to deliver the customer brand experience. People in Business's recent clients include BP, British Airways, Hiscox, John Lewis, Man Investments and Unilever.