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Description - The Adweek Copywriting Handbook by Joseph Sugarman

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Buy The Adweek Copywriting Handbook by Joseph Sugarman from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780470051245
ISBN-10: 0470051248
Format: Paperback
(234mm x 190mm x 20mm)
Pages: 360
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 17-Nov-2006
Country of Publication: United Kingdom

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Author Biography - Joseph Sugarman

Joseph Sugarman, author of the bestselling Success Forces, is known throughout the advertising world as a copywriting legend and role model. His ads have moved millions of customers to reach for their wallets, and his JS&A Catalog was once America's largest single direct mail catalog of space-age products. He has given copywriting seminars throughout the United States, Europe, Asia, and Australia.

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