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Description - The Sweet Spot by Arun Sinha

What if your business could make growth and innovation look easy? What if you could beat the competition day in and day out? You can. Sweet Spot shows you how to align all the vital parts of your business to create a competitive advantage and long--lasting success. You'll learn how to bring smart marketing together with good leadership to find your business's sweet spot.

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Book Details

ISBN: 9780470051436
ISBN-10: 0470051434
Format: Hardback
(231mm x 163mm x 25mm)
Pages: 238
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 1-Nov-2006
Country of Publication: United Kingdom

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Author Biography - Arun Sinha

Arun Sinha is the Chief Marketing Officer at Pitney Bowes, where he is respons--ible for marketing, brand management, public and media relations, Web strategy, and marketing research worldwide. Throughout his career in senior marketing positions, he has successfully launched twenty new brands and grown the brand equity of many world--renowned brands at Colgate--Palmolive, the Ford Motor Company, Philip Morris, and Pitney Bowes.