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Praise for Heavy Hitter Sales Wisdom "Steve Martin takes a much--needed look at how successful executives read verbal and nonverbal messages, which allows them to quickly understand the subtext of their customersa minds. The best part is that the author shares effective strategies that put more fun into selling and more money into salespeoplea s pockets." --Gerhard Gschwandtner Founder and Publisher, Selling Power magazine "Steve Martina s interesting examination of great leaders in history and the parallels he draws between waging a war and waging a sales campaign should be required reading for enterprise salespeople." --Jay Fulcher, Chief Executive Officer, Agile Software "This powerful book provides real--world strategies you can use to increase sales immediately!" --Brian Tracy, President, Brian Tracy International, author, Getting Rich Your Own Way "Heavy Hitter Sales Wisdom goes beyond the traditional description of sales cycles to the heart of selling. Ita s about the emotional connection with the customer, but also the attack and destruction of the competition." --Olivier Helleboid, Vice President, Software Operations, Hewlett--Packard "Heavy Hitter Sales Wisdom provides field sales generals and sales soldiers with tons of strategy, persuasion techniques, and common--sense approaches to winning the hearts and minds of prospects. This book will add new weapons to your arsenal." --Tim Kelliher, Senior Vice President, Sales, DHL Global Mail

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Book Details

ISBN: 9780470052310
ISBN-10: 0470052317
Format: Hardback
(229mm x 162mm x 25mm)
Pages: 272
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 22-Sep-2006
Country of Publication: United Kingdom


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Author Biography - Steve W. Martin

STEVE W. MARTIN is a successful speaker, consultant, and the creator of the Heavy Hitter Selling training program. Using the concepts of neurolinguistics, he has developed effective models that have helped thousands of salespeople become heavy hitter revenue producers. He is also the author of Heavy Hitter Selling, from Wiley.

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