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Description - Think Two Products Ahead by Ben Mack

This commonsense guide lets you develop your brand with the same techniques and technologies as the big players-but without all the cost. You'll learn to master the same three-step plan the big advertisers use and discover the secret to brand continuity from product to product. This valuable resource will help you connect your products with your customers, no matter how small your brand.

Buy Think Two Products Ahead by Ben Mack from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780470055762
ISBN-10: 0470055766
Format: Hardback
(221mm x 144mm x 23mm)
Pages: 256
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 26-Jan-2007
Country of Publication: United Kingdom

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Author Biography - Ben Mack

Ben Mack is a sales and marketing expert and an award-winning ad-man who has worked on high-profile campaigns at several prominent agencies, including J. Walter Thompson, BBDO, WestWayne, T.G. Madison, WONGDOODY, and Deutsch. Visit www.ThinkTwoProductsAhead.com for more information.

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