Marketing For Engineers, Scientists and Technologists has been written using the author's considerable experience in both teaching marketing and dealing with engineers, scientists and technologists. The book focuses on marketing but will follow CIM developments in adding enough skills to put the marketing into context (i.e. finance for marketing, managing people and project management).
Buy Marketing for Engineers, Scientists and Technologists book by Tony Curtis from Australia's Online Bookstore, Boomerang Books.
(236mm x 189mm x 20mm)
John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
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Author Biography - Tony Curtis
Dr Tony Curtis has 25 years industrial experience in the chemical and aroma trades industries before moving into education. He is a Fellow of the Royal Society of Chemistry, a Fellow of the Chartered Institute of Marketing and Senior Examiner for the 'Marketing Management in Practice' paper for the Professional Diploma in Marketing of the Chartered Institute of Marketing.