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Description - Motivational Marketing by Robert Imbriale

Why Do People Buy, Anyway? Every businessperson, sales professional, advertising copywriter should be endlessly exploring this question. Sadly, few do. Instead, most stay stubbornly focused on the question of: how can we make them buy our a thinga ? And, sadly, most training remains focused on selling. We are all better served pondering the psychology of the buyer ratherthan the techniques and tactics of selling. Thata s what Robert Imbriale has done in Motivational Marketing. This book is a valuable exercise in being about the customer." --From the Foreword by bestselling author Dan S. Kennedy

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Book Details

ISBN: 9780470116357
ISBN-10: 0470116358
Format: Hardback
(236mm x 162mm x 20mm)
Pages: 198
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 1-May-2007
Country of Publication: United Kingdom

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Author Biography - Robert Imbriale

Robert Imbriale is President and CEO of Ultimate Wealth, Inc., and a marketing expert who has helped sell more than $150 million in products over the Internet. He delivers seminars on Internet marketing around the country and frequently appears as an expert on television.