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Description - Career and Corporate Cool by Rachel Weingarten

Praise for Career and Corporate Cool "Weingarten provides entertaining and intelligent insights as well as a valuable, and very cool,? read." Gerry Byrne, Chairman and founder, The Quill Awards/The Quills Literacy Foundation and Senior Advisor, Parade Publications and Nielsen Business Media "You no longer have to be part of the Old Boy's Club to succeed in business-you just have to know how to navigate the terrain. With a sense of humor, hard-earned wisdom, and practical advice, Weingarten?redefines the rules of business in Career and Corporate Cool." Georgette Mosbacher, CEO, Borghese Cosmetics "In Career and Corporate Cool, Weingarten, known for her unique way of blending philanthropic ideals with business needs, shares her advice and humor on?all things business-from networking, communication, and interaction to fashion, beauty, and overall style for every aspect of your career." Elizabeth Woolfe, Program Director, Fashion Targets Breast Cancer/Council of Fashion Designers of America "Reading Career and Corporate Cool was like getting sage advice from a wise and witty best friend. While it is a must-read for anyone just starting their career path, it is equally relevant for grizzled corporate veterans as well." Keith Nowak, Media Relations Manager, Nokia "Rachel's insights are funny AND informative! Prepare yourself for a fun read." Susan Safier, Vice President, Product Placement, 20th Century Fox "Career and Corporate Cool is filled with juicy insights and laugh-out-loud moments. Weingarten has cleverly captured the essence of an elusive commodity-now that is cool!" Jillian Kogan, Director, MTV Production Events & Concert Services

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Book Details

ISBN: 9780470120347
ISBN-10: 0470120347
Format: Hardback
(229mm x 161mm x 26mm)
Pages: 272
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 1-Jul-2007
Country of Publication: United Kingdom

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Author Biography - Rachel Weingarten

Rachel C. Weingarten is President of GTK Marketing Group, LLC, which creates and implements brand strategies, promotions, and high-profile events for the fashion and entertainment industries. She's transitioned with great style through careers as a cosmetics industry executive, weekly beauty columnist, and entrepreneur. She is a noted expert on marketing and trends who is regularly quoted in The New York Times,, The Washington Post and many others, as well as a business and lifestyle writer whose work has appeared in Fortune, Fortune Small Business, USA Weekend, Men's Health, Brandweek, and many other publications. She is also the author of Hello Gorgeous! Beauty Products in America '40s-'60s. Visit for more information.