Call Boomerang Books 1300 36 33 32

Fair pricing is an issue that affects us all, whether we're consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.

Buy The Price is Wrong book by Sarah Maxwell from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780470139097
ISBN-10: 0470139099
Format: Hardback
(233mm x 161mm x 26mm)
Pages: 240
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 8-Feb-2008
Country of Publication: United Kingdom


» Have you read this book? We'd like to know what you think about it - write a review about Price is Wrong book by Sarah Maxwell and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Author Biography - Sarah Maxwell

Sarah Maxwell, PhD, is an expert in fair pricing, with both academic and business experience in this field. She is an Associate Professor at Fordham University and is Co-Director of the Fordham Pricing Center. Dr. Maxwell is also Associate Editor of Pricing for the Journal of Product and Brand Management and has written for a variety of publications, including the Journal of Business Research, Journal of Economic Psychology, and the American Journal of Economics and Sociology. Previously, Dr. Maxwell was a vice president of marketing for Aramark and consulted with divisions in Europe and Japan. She has also consulted and taught in several countries including India, China, and Brazil.

Books By Author Sarah Maxwell

Stashbusters! by Sarah Maxwell


Paperback, December 2015
Cakes & Cake Decorating, Step-by-Step by Sarah Maxwell

Cakes & Cake Decorating, Step-by-Step

Paperback, October 2015
Show Me How: I Can Cook by Sarah Maxwell

Show Me How: I Can Cook

Hardback, November 2013