Description - From Assets to Profits by Bruce Berman
Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.
Buy From Assets to Profits by Bruce Berman from Australia's Online Independent Bookstore, Boomerang Books.
(232mm x 164mm x 27mm)
John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Country of Publication:
Book Reviews - From Assets to Profits by Bruce Berman
Author Biography - Bruce Berman
Bruce Berman is CEO of Brody Berman Associates, Inc. in New York, the leading communications and consulting firm for intellectual property holders and managers. He has played a significant role in IP-related transactions and litigation and has helped to positively position billions of dollars in intellectual assets. His previous books include Making Innovation Pay and From Ideas to Assets , both highly acclaimed anthologies published by Wiley.