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Description - The Entrepreneurial Investor by Paul Orfalea

This book discusses an innovative value approach: an investor looking at his/her investments as a businessman/woman might think of their business. In other words, being an "entrepreneurial investor". Sections include discussion on thinking like an owner; how to decipher what companies are worth owning; cutting through the noise and hype and focusing on the company's financials to determine its worth; and how to be an investor with an eye toward the longterm. The West Coast Asset Management team, with $439 million in firm assets under management, brings their techniques and strategies to light for readers here in every chapter of this book. Their focus on smaller-cap S&P stocks with a high margin of safety that trade at a large discount to their assessment of their intrinsic value is what makes WCAM a success. Their investment philosophy, one that has given them the opportunity for a 13% return over the past year (vs. the S&P's 2-3% return), is brought to light for readers through solid examples and a light narrative style, similar to the writing in their lauded Exclusive Outlook newsletter and monthly columns within the California press.

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Book Details

ISBN: 9780470227145
ISBN-10: 0470227141
Format: Hardback
(235mm x 160mm x 19mm)
Pages: 170
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 1-Jan-2008
Country of Publication: United Kingdom

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Author Biography - Paul Orfalea

Paul Orfalea is the founder of Kinko's and cofounder of West Coast Asset Management (WCAM). He holds a business degree from the University of Southern California and has been investing successfully for more than forty years. Lance Helfert is President and cofounder of WCAM. Previously, he oversaw a $1 billion portfolio at Wilshire Associates. Helfert has a BS in business administration from Pepperdine University. ATTICUS LOWE is a CFA charterholder and Chief Investment Officer of WCAM. He has a BA ineconomics and business from Westmont College. Dean Zatkowsky is the former vice president of marketing at WCAM and oversees their newsletter, Exclusive Outlook (please visit to subscribe). He holds a BA in communication studies from the University of California, Santa Barbara.