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Description - The Contrarian Effect by Michael Port

Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite . Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.

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Book Details

ISBN: 9780470237908
ISBN-10: 0470237902
Format: Hardback
(180mm x 131mm x 18mm)
Pages: 176
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 12-Sep-2008
Country of Publication: United Kingdom

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Author Biography - Michael Port

Michael Port is the author of the Wiley titles Book Yourself Solid and Beyond Booked Solid. He has been called a "marketing guru" by the Wall Street Journal and is one of the best professional speakers around. For more information, please visit Elizabeth Marshall is Director of Sales for Michael Port Companies. While working at the nationally recognized firm of Merritt Hawkins and Associates, she was awarded Research Recruiter of the Month five times. Also, she is founder of, which hosts interviews with top business authors such as Seth Godin, Tim Ferriss, Keith Ferrazzi, and others. For more information, please visit

Books By Michael Port

Book Yourself Solid by Michael Port
Paperback, November 2017
Steal the Show by Michael Port
Paperback / softback, December 2016
Book Yourself Solid Illustrated by Michael Port
Paperback, May 2013
Entrepreneur Equation by Michael Port
Paperback, March 2012