Call Boomerang Books 1300 36 33 32

Description - Not Everyone Gets a Trophy by Bruce Tulgan

This book will frame Generation Y (children born between 1978-1991) for corporate leaders and managers at time when the corporate world is desperate to recruit and retain worked in this age group. It will debunk dozens of myths, including that young employees have no sense of loyalty, won't do grunt work, won't take direction, want to interact only with computers, and are only about money. This book will make a unique contribution in four key ways: It will disprove the idea that the key to recruiting, retaining, and managing this generation is to somehow make the workplace more "fun." To the contrary, Tulgan argues that the key to winning the respect of this generation, and getting the best effort out of them, is to carefully manage their expectations by never downplaying any negative aspect of a job. He will show managers how this Generation thinks transactionally in all negotiations. For them it's about what they will do for you today and what you will do for them today, not tomorrow, not five years from today, but today. He will explain why they have no interest in tying their futures to your corporation. But he will also make clear that they do have a well thought-out plan for themselves, one that requires that every job they take build up their skill sets, so they become more valuable employees for someone else--if and when you do not fulfill your end of the bargain, or drag your feet in doing so. But most of all, it will explain to corporate leaders that for this generation their personal life comes first, so that each job they take must accommodate itself to some need defined by their personal life. Tulgan argues that until you know the personal need the job can satisfy for a potential employee, you and the applicant may be talking past each other. Those needs are so beyond the imagination of most bosses that Tulgan devotes a third of the book to explaining how they affect the job decisions of this generation.

Buy Not Everyone Gets a Trophy by Bruce Tulgan from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780470256268
ISBN-10: 0470256265
Format: Hardback
(339mm x 165mm x 18mm)
Pages: 192
Imprint: Jossey Bass Wiley
Publisher: John Wiley and Sons Ltd
Publish Date: 20-Mar-2009
Country of Publication: United Kingdom

Other Editions - Not Everyone Gets a Trophy by Bruce Tulgan

Book Reviews - Not Everyone Gets a Trophy by Bruce Tulgan

» Have you read this book? We'd like to know what you think about it - write a review about Not Everyone Gets a Trophy book by Bruce Tulgan and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - Bruce Tulgan

Bruce Tulgan is internationally recognized as the leading expert on young people in the workplace. He is an advisor to business leaders and the author or coauthor of sixteen books, including the classic Managing Generation X and the best-seller It's Okay to Be the Boss. Since founding the management training firm RainmakerThinking, he has been a sought-after keynote speaker and seminar leader. Tulgan's work has been the subject of thousands of news stories, and he has written for dozens of publications, including the New York Times, USA Today, Human Resources Magazine, and the Harvard Business Review. He also holds a fourth-degree black belt in karate and is married to Debby Applegate, winner of the 2007 Pulitzer Prize for Biography.

Books By Bruce Tulgan

Not Everyone Gets a Trophy by Bruce Tulgan
Hardback, February 2016
$30.20
Bridging the Soft Skills Gap by Bruce Tulgan
Hardback, October 2015
$34.28
27 Challenges Managers Face by Bruce Tulgan
Hardback, October 2014
$35.96
It's Okay to Manage Your Boss by Bruce Tulgan
Hardback, October 2010
$39.47