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Description - The Silent Salesmen by Mitch Carson

How to create a successful promotional product campaign for any business According to award-winning direct marketer Mitch Carson, business owners and marketers should understand the value of using promotional items for business growth, and how to create successful promotional product campaigns. In The Silent Salesmen , Carson introduces his proven, simple promotional product strategies that are guaranteed to increase sales and profits. Business owners and marketers will discover step-by-step tips on how to develop and implement a versatile marketing plan that encompasses ready-to-use samples of sales materials paired with unique and memorable promotional products. Combined, these tools will make for an extremely effective (and profitable) marketing message.

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Book Details

ISBN: 9780470270356
ISBN-10: 0470270357
Format: Hardback
(229mm x 163mm x 27mm)
Pages: 304
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 1-Nov-2008
Country of Publication: United Kingdom

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Author Biography - Mitch Carson

Mitch Carson is an award-winning direct marketer, consultant, author, and columnist. He operates Impact Products and runs the Black Belt Direct Marketing program. Carson's product ideas and techniques have earned him numerous spots on QVC and Home Shopping Network, along with features on Fox News and Reuters worldwide. Impact Products has developed programs for such clients as Apex Fitness Group, National Academy of Sports Medicine, General Services Administration (GSA), and a variety of restaurants, retail operations, and professional practices. For more information, please visit