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Description - Silver Bullet Selling by G.A. Bartick

Based on ten years of extensive research and interviews with thousands of top sales performers in a variety of industries, Silver Bullet Selling reveals the secrets all great sales professionals have in common. Evidence proves it's not only what sales professionals say that determines their success, but how they execute the sales process to create a unique and world-class buying experience for their customers. This book shows you how to apply consultative selling theory during every interaction to produce more sales. Beyond presenting theory, Silver Bullet Selling provides step-by-step training with practical examples, call-planning worksheets, exercises, tips, and templates. Read it -- and fire away at the competition.

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Book Details

ISBN: 9780470373002
ISBN-10: 0470373008
Format: Hardback
(232mm x 154mm x 26mm)
Pages: 304
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 1-Oct-2008
Country of Publication: United Kingdom

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Author Biography - G.A. Bartick

G.A. Bartick is President of OutSell, which trains 25,000 salespeople each year. A former executive at Nordstrom, he is also a national speaker and facilitator at conventions and meetings around the country. He has developed and implemented sales programs for Morgan Stanley, Wachovia, Charter Communications, and Oakley, among others. Paul Bartick is a Director at OutSell who has published dozens of articles in periodicals and newsletters on implementing the Silver Bullet Selling sales process. He has created customized content for hundreds of Silver Bullet Selling programs for clients such as Bank of America, Time Warner, Transamerica, and DIRECTV.