Call Boomerang Books 1300 36 33 32

Get Latest Book News + FREE Shipping. Subscribe to the Boomerang Books Bulletin eNewsletter right now!

Description - Changing the Channel by Michael Masterson

An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits. Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail. * Discusses how to create successful marketing campaigns by using a mix of different marketing channels * Offers some smart ways to track customer buying habits with a database that covers all marketing channels * Helps you learn how to develop profitable relationships with your customers through frequent contact and by providing free quality content-not just sales pitches With this book as your guide, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business.

Buy Changing the Channel by Michael Masterson from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780470375020
ISBN-10: 0470375027
Format: Hardback
(231mm x 159mm x 27mm)
Pages: 286
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 1-Oct-2008
Country of Publication: United Kingdom

Other Editions - Changing the Channel by Michael Masterson

Book Reviews - Changing the Channel by Michael Masterson

» Have you read this book? We'd like to know what you think about it - write a review about Changing the Channel book by Michael Masterson and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Author Biography - Michael Masterson

Michael Masterson has developed a loyal following of more than 350,000 subscribers with Early to Rise (, an e-newsletter published by Agora Inc. Throughout his remarkably successful business career, Masterson has been involved in two businesses that grew beyond $100 million, two more that exceeded $50 million, and at least a dozen that surpassed the $10 million mark. He is also the author of the New York Times , Wall Street Journal , and bestsellers Ready, Fire, Aim; Seven Years to Seven Figures; Automatic Wealth; and Automatic Wealth for Grads ... and Anyone Else Just Starting Out (all published by Wiley), and Confessions of a Multi-Millionaire . Subscribe to Michael Masterson's daily e-zine at MaryEllen Tribby is currently CEO and Publisher of Early to Rise. She was responsible for quadrupling sales and profits within her first fifteen months there. Tribby is also the founder and Executive Publisher of Investor's Daily Edge and Total Health Breakthroughs , ETR's sister publications.

Books By Michael Masterson

Reluctant Entrepreneur by Michael Masterson
Hardback, June 2012
Pledge by Michael Masterson
Hardback, November 2010
Changing the Channel by Michael Masterson
Paperback, March 2010
Seven Years to Seven Figures by Michael Masterson
Paperback, June 2008