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Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing.

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Book Details

ISBN: 9780470511985
ISBN-10: 0470511982
Format: Paperback
(242mm x 168mm x 23mm)
Pages: 414
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 20-Mar-2008
Country of Publication: United Kingdom

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