Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing.
Buy Critical Marketing book by Mark Tadajewski from Australia's Online Bookstore, Boomerang Books.
(242mm x 168mm x 23mm)
John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
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