Juan Antonio Fernandez is currently a Professor at China Europe International Business School (www.CEIBS.edu) in Shanghai. Prof. Fernandez earned his Ph.D. from IESE (Spain) in 1997. He is frequently invited to give presentations on how to manage business enterprises in China and has clients in China, South Korea, Japan, Spain, Italy, France and the UK. His work has been published in Harvard Business Review (Spain), Business Week-China, Organizational Dynamics, Business Strategy Review, and the Asian Case Research Journal. He has written three books. The first one, China CEO published by John Wiley & Sons, is based on interviews with 20 CEOs of multinationals in China. His second book, China?s State Owned Enterprise Reforms: An Industrial and CEO Approach, was published by Routledge, UK. The Third book China CEO: A Case Guide was published by John Wiley & Sons. Laurie Underwood has worked as a business journalist, editor, and writer in greater China since 1990. She spent 11 years covering business, news, politics, and social issues in Taiwan for media groups including Economist Intelligence Unit, AsiaWeek, and ICRT radio station. In 2001, she relocated to Shanghai following a wave of business interest in China?s fastest developing commercial center. After receiving her Masters in Business Administration from the China Europe Business School (CEIBS) in Shanghai in 2003 (now ranked 11th worldwide for its MBA Programme by the Financial Times), she became Communications Director for the American Chamber of Commerce in Shanghai, which is the largest AmCham in the world. In 2006, she authored China CEO, Voices of Experience from 20 International Business Leaders, published by John Wiley & Sons. Since the release of China CEO, she has given numerous talks on doing business in China to business associations, TV and print media in her native US as well as in China and Southeast Asia. Laurie now works as Director of External Communications & Development for CEIBS. When not working, she spends her free time distance running or studying languages (now learning Nepali) and Latin dance.