Description - KFC in China by Warren Liu
Ranked #5 in INSEAD s Top Ten Knowledge Articles for Q2 2009
This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.
Buy KFC in China by Warren Liu from Australia's Online Independent Bookstore, Boomerang Books.
(229mm x 153mm x 11mm)
John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
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Book Reviews - KFC in China by Warren Liu