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Description - KFC in China by Warren Liu

Ranked #5 in INSEAD s Top Ten Knowledge Articles for Q2 2009 This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.

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Book Details

ISBN: 9780470823842
ISBN-10: 0470823844
Format: Paperback
(229mm x 153mm x 11mm)
Pages: 206
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 1-Sep-2008
Country of Publication: United Kingdom

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