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Description - Stop, Ask, and Listen by Kelley Robertson

This unique sales guide presents customer-focused selling strategies utilizing the GUEST approach to selling. Training expert Kelley Robertson provides a blueprint for success, by outlining a step-by-step process that shows readers exactly how to apply the concepts he presents. Written in easy-to-understand language, this book is a guide for people who are serious about increasing their sales, while improving their customer service.

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Book Details

ISBN: 9780470833674
ISBN-10: 047083367X
Format: Paperback
(227mm x 153mm x 12mm)
Pages: 192
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 9-Feb-2004
Country of Publication: United Kingdom

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Author Biography - Kelley Robertson

Kelley Robertson, President of The Robertson Training Group, has been helping people improve their skills for almost fifteen years. He began by training employees, managers and owner/operators in the hospitality industry, and then became Manager of Retail Training for Sony of Canada. Since 1995, he has conducted hundreds of training workshops and helped thousands of professionals improve their sales results. His growing client list includes the Canadian Franchise Association, Crabtree & Evelyn, Delta Hotels, Fern Resort, Hillebrand Estates Winery, Home Hardware, Rogers AT&T Wireless, Rogers Video, Sony of Canada, and Staples/Business Depot. Kelley Robertson's articles are frequently published in a variety of online and print magazines and newsletter, such as, Selling Power, Training, Sales & Marketing, Sales Promotion, Canadian Business Franchise, Small Business Canada, Creative Training Techniques, and Executive Sales Briefing. His column appears regularly in Canadian Vending magazine, and his weekly newsletter, The 59-Second Tip, provides insight on a wide variety of business skills. Kelley Robertson can be reached at