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Recent years have been tough on event planners and the special events industry. September 11, major economic downturns, wars and SARS have all hit the event planning industry hard. There are fewer corporate dollars than ever to go around for travel budgets and special events. In what was already a highly competitive industry, many planners and companies are struggling for their business survival. This book tells you all you need to know about how to market your event planning business and build a client base - in good times or in bad. Marketing Your Event Planning Business shows event planners and event management companies how to gain the competitive edge by setting themselves apart, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to: * Diversify your client base * Develop niche markets and areas of expertise * Define and customize your customer service * Establish a back-up plan for use during downturns * Solicit sales and develop new business * Market yourself within your company and in the industry * Set up your own event planning business Marketing Your Event Planning Business is loaded with practical tips and examples, offering everyone in the event management business creative new ways to showcase their talents, build their business and bring added value to their clients. An indispensable tool for: * event planners * event planning management companies * suppliers * public relations, communications, and administrative professionals * professionals in the hospitality, culinary, and travel industries

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Book Details

ISBN: 9780470833872
ISBN-10: 0470833874
Format: Hardback
(237mm x 175mm x 21mm)
Pages: 320
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 1-Aug-2004
Country of Publication: United Kingdom

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Author Biography - Judy Allen

Judy Allen is highly regarded as an expert in the field of event planning. She is founder and President of July Allen Productions, a full-service event planning production company that specializes in consulting on strategic event design, as well as in designing, producing, and orchestrating special events worldwide. Judy has created special events in over thirty countries for up to 2,000 guests at a time. She has designed and produced memorable events such as Disney's opening-night theatrical gala for Beauty and the Beast, and coordinated Norman Jewison's 25th anniversary celebration for Fiddler on the Roof. The events she has done range from very exclusive VIP events to multimillion-dollar, multimedia extravaganzas such as new car product launches. Judy has been involved not only in event design, but also in multimedia stage production and show flow. She has written a series of weekly columns on event planning for the New York Post Page Six.com, and regularly contributes feature articles and expert columns to industry publications such as Meetings and Incentive Travel Magazine, The Meeting Professional, and the magazine of the Professional Convention Management Association. Judy is also the author of three industry-leading bestsellers: Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events (John Wiley & sons, 2000), and The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events (John Wiley & Sons, 2002), and Event Planning Ethics and Etiquette: A Principled Approach to the Business of Special Event Management (John Wiley & Sons, 2003) Judy Allen can be reached at: judyallen@on.aibn.com

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