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A key concern today for all those involved in business development is how to grow your company not only faster but cheaper (or economically). Organic Growth is a rigorous new concept, grounded in a common sense, two--pronged approach, that is, companies can continue to pursue high--risk, high--reward growth strategies, but they should also be very aware of overlooked or sub--optimized opportunities for growth within their own company. This book is a guide to how to dynamically combine managerial and a peoplea skills to unlock a hidden layer of corporate value.

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Book Details

ISBN: 9780470844847
ISBN-10: 0470844841
Format: Hardback
(232mm x 162mm x 25mm)
Pages: 320
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 30-May-2002
Country of Publication: United Kingdom


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Author Biography - Jean-Frederic Mognetti

Jean--Frederic Mognetti is Professor of Strategy and MBA Consulting Projects Coordinator, Development Asia, at HEC School of Management in Paris. He runs a successful consulting practice, JFM Management Services, with an international clientele. Professor Mognetti has a special interest in the sales and marketing consequences of strategic decisions and has focused both his academic and consulting interests on this topic. He received his Masters and pre--Doctorate degrees in Law from Universite de Paris Pantheon Sorbonne and his MBA from IMD, Switzerland.

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