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This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.

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Book Details

ISBN: 9780470844991
ISBN-10: 047084499X
Format: Hardback
(236mm x 165mm x 23mm)
Pages: 288
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 27-Jun-2002
Country of Publication: United Kingdom

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Author Biography - Mark Earls

MARK EARLS is Executive Group Planning Director at Ogilvy London -- the UKa s largest communications group. Prior to this, he worked at St. Lukea s and a number of other London Ad agencies. Mark is a frequent public speaker and has presented papers on his field of expertise around the world and judged a number of awards competitions. He edited the 1999 APG Creative Planning Awards case studies. He has been vice chair of the UK Account Planning Group and sat on the DTI Foresight Panel for Information, Technology and Communication. Andrew Jaffe, chair of the US Clio Awards described to Mark as a one of the London Advertising scenea s foremost contrariansa . Mark lives in North London but dreams of tight lines, off--drives and sunnier climes.

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