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Description - Agency Account Handling by Michael Sims

This book provides marketing, advertising, and branding professionals with the ultimate guide on how to handle a new account and how to successfully keep existing accounts. It is a practical handbook that lays out guidelines, tips, and techniques for professionals looking to keep their clients happy.

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Book Details

ISBN: 9780470871591
ISBN-10: 0470871598
Format: Hardback
(266mm x 186mm x 18mm)
Pages: 204
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 7-May-2004
Country of Publication: United Kingdom

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Author Biography - Michael Sims

Mike Sims is Client Services Partner at Partners Andrews Aldridge, London UK. He is responsible for agency resourcing and overall agency delivery to clients. He has worked in both big and small agencies and has been involved in all areas of account handling, heading large and small client services departments. Since his arrival at Partners they have become the first agency to secure Campaign Direct Agency of the Year, the DMA Grand Prix and Precision Marketing Agency of the Year at the same time. His sector experience covers automotive, telecoms, IT and financial services. He has worked on traditional and digital campaigns, consumer and b2b brands, and has led pan--European accounts. Prior to working in agencies he was a teacher and worked in training and development in the marketing industry.

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