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The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.

Buy Orchestrating Success book by Richard C. Ling from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780471132271
ISBN-10: 0471132276
Format: Hardback
(231mm x 162mm x 17mm)
Pages: 176
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 5-Jun-1992
Country of Publication: United States

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