The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.
Buy Orchestrating Success book by Richard C. Ling from Australia's Online Bookstore, Boomerang Books.
(231mm x 162mm x 17mm)
John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Country of Publication: