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This comprehensive guide to the commercial production of ice creams and frozen desserts for retail or wholesale operations covers planning and starting up a business, marketing and merchandising, production and service.

Buy Ice Cream and Frozen Desserts book by M. Stogo from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780471153924
ISBN-10: 0471153923
Format: Hardback
(243mm x 162mm x 38mm)
Pages: 560
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 8-Jan-1998
Country of Publication: United States


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Author Biography - M. Stogo

MALCOLM STOGO is an international food and dairy consultant who has helped leading foodservice, bakery, candy, and ice cream chains around the world successfully develop, market, and merchandise new products.