Call Boomerang Books 1300 36 33 32

Description - Technology Management by Robert C. Megantz

A step-by-step guide to licensing technology-based intellectual property assets For many modern, high-technology companies, licensing their technology-based intellectual property assets is the best way to fully exploit them. Firms that are unable to utilize their proprietary technology assets can license them to other companies more capable of doing so. This book serves as an informed and comprehensive guide to developing a technology licensing program and the legal hurdles, operational needs, and strategies involved. Suitable for companies seeking to implement or redesign a technology licensing program, as well as individual inventors who want to protect and profit from their proprietary technology, Technology Management covers all the bases. Learn to: Develop a licensing strategy Conduct proper valuations of intellectual property Gather and utilize market research Market your technology Negotiate and draft licensing agreements Utilize these handy resources: Glossary of important terminology Case studies and sample documents Lists of organizations, publications, trade shows, and other helpful sources of information

Buy Technology Management by Robert C. Megantz from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780471200185
ISBN-10: 0471200182
Format: Hardback
(239mm x 166mm x 22mm)
Pages: 264
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 12-Apr-2002
Country of Publication: United States

Book Reviews - Technology Management by Robert C. Megantz

» Have you read this book? We'd like to know what you think about it - write a review about Technology Management book by Robert C. Megantz and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - Robert C. Megantz

ROBERT C. MEGANTZ holds a BS degree in electrical engineering from Cornell University and is an Adjunct Lecturer at the Leavey School of Business at Santa Clara University, where he teaches a course on technology licensing. He works as a licensing and business development consultant.