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Description - Kellogg on Integrated Marketing by Dawn Iacobucci

This cutting--edge book--with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University--offers the latest thinking on the art and science of integrated marketing. A must for today's marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. You'll hear from: -- Eric G. Berggren -- Stephen Burnett -- Bobby J. Calder -- Tom Collinger -- Adam Duhachek -- Lisa Fortini--Campbell -- Nigel Hopkins -- Dawn Iacobucci -- Richard I. Kolsky -- Maria Flores Letelier -- Edward C. Malthouse -- Francis J. Mulhern -- Lisa A. Petrison -- Andrew Razeghi -- Don E. Schultz -- Charles Spinosa -- Paul Wang

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Book Details

ISBN: 9780471204763
ISBN-10: 0471204765
Format: Hardback
(239mm x 163mm x 28mm)
Pages: 314
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 12-Nov-2002
Country of Publication: United States

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Author Biography - Dawn Iacobucci

DAWN IACOBUCCI is the Coca-Cola Distinguished Professor of Marketing and Head of the Marketing Department at the University of Arizona in Tucson. She was previously professor of marketing at the Kellogg School of Management, Northwestern University. She also served as editor of and contributor to Kellogg on Marketing (Wiley). BOBBY CALDER is the Charles H. Kellstadt Distinguished Professor of Marketing and Professor of Psychology at the Kellogg School of Management, Northwestern University. He is Director of Research for the Media Management Center at Northwestern and Codirector of the media MBA program at Kellogg.

Books By Dawn Iacobucci

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Networks in Marketing by Dawn Iacobucci
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