A definitive resource for professionals in licensing and technology management In this comprehensive guide to licensing best practices, esteemed members of the Licensing Executives Society International offer in-depth discussion of a broad range of important topics in the field of licensing, including: Licensing issues in Europe, Asia, Australia, the Middle East, South Africa, and Latin America Technology valuation Technology management consulting Licensing agreements and strategic partnerships The expansion of the licensing profession Patent procedures and protection in Europe Trade secrets law and intellectual property assets Issues in copyright, software, and Web sites Trademarks, trade names, and trade dress Licensing in the biotechnology industry Pharmaceutical licensing University licensing trends Technology rights that are financial assets and instruments IC-based corporate carve-outs Licensing and litigation ADR
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(262mm x 186mm x 34mm)
John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
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Author Biography - Robert Goldscheider
The Licensing Executives Society was founded in Florida in 1965 as a professional forum for the exchange of ideas and views on the licensing profession. The Society rapidly grew in North America and soon spread to Europe, Asia, and Australia, where new national organizations were established. In the early 1970s, the need to coordinate the global interests of the societies, their members, and their clients inspired the creation of LES International. Today, there are more than 10,000 members in LESI's 27 member societies.