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Description - Web Metrics by Jim Sterne

There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0--471--41621--5) Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience Companion Web site contains links to online tools, resources, and white papers

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Book Details

ISBN: 9780471220725
ISBN-10: 0471220728
Format: Paperback
(232mm x 190mm x 25mm)
Pages: 448
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 17-Jun-2002
Country of Publication: United States

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Author Biography - Jim Sterne

JIM STERNE is a leading expert on Internet marketing, specializing in creating strategies for business. As an author, a consultant to Fortune 500 companies and Internet entrepreneurs, and a public speaker, he focuses on the changing landscape of the World Wide Web as a medium for creating and strengthening customer relationships. With a special emphasis on Web metrics, his company, Target Marketing (www.targeting.com), is dedicated to helping companies understand the possibilities and manage the realities of conducting business online.

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