ROBIN LISSAK, PhD, PwCConsulting partner and global leader of the firm's B2E Solution Set, has spent the past twenty years working with large, complex organizations on technology-based business transformation. He has spent his career building products and companies that use interactive technology to solve business problems. A resident of South Orange, New Jersey, Dr. Lissak and his wife, Lisa, are the parents of two daughters, Ilana and Rachel. His interests include his wine collection, nineteenth-century art, and the family's four golden retrievers. GEORGE BAILEY, PwC Consulting partner and a member of the B2E global leadership team, is an internationally recognized authority on strategic change. He has led large-scale, multiyear transformational projects for United States, European, and Asian companies across a variety of industries. A contributing author of Better Change and Paradox Principles, Mr. Bailey is frequently quoted on workplace issues. An avid sailor, he won the Transpacific Yacht Race in 1995. He works in San Francisco and lives in Novato with his wife, Susan, and children, Elizabeth, Anastasia, George, and Steven.