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Description - The End of Advertising as We Know it by Sergio Zyman

This title uses real-world examples to illustrate how modern advertising over-emphasizes artfulness and neglects the most important rule of advertising: sell the product. Readers learn how advertising died, what killed it, and how to revive it for the better. Included are expert ideas on combining what worked in the past with what will work in the future and tips on getting the biggest bang for your marketing buck. It is for marketing managers, advertisers, and CEOs.

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Book Details

ISBN: 9780471225812
ISBN-10: 0471225819
Format: Hardback
(238mm x 163mm x 22mm)
Pages: 240
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 1-Dec-2002
Country of Publication: United States

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Author Biography - Sergio Zyman

SERGIO ZYMAN is the former chief marketing officer at Coca-Cola and the bestselling author of The End of Marketing as We Know It. He is the founder and Chairman of the Zyman Marketing Group, a leading firm in strategic consulting, software applications, and educational resources whose clients include Chase Bank, Callaway Golf, and Vicente Fox, President of Mexico. ARMIN BROTT has co-written books on business with some of today's highest profile industry leaders, and is also a bestselling author in his own right. His other titles include The Expectant Father: Facts, Tips, and Advice for Dads-to-Be, The New Father: A Dad's Guide to the First Year, and A Dad's Guide to the Toddler Years. He lives with his family in Oakland, California.

Books By Sergio Zyman

Enterprise Marketing Management by Sergio Zyman
Hardback, May 2003
End of Marketing as We Know it by Sergio Zyman
Paperback, November 2000