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"I'd say you were a carnival barker, except that wouldn't be fair tocarnival barkers. A carnie will at least tell you up front that he's running a shell game. You, Mr. Lay, were running what purported to be the seventh largest corporation in America." - Senator Peter Fitzgerald (R-IL) to Enron CEO Kenneth Lay, Senate Commerce Science & Transportation's Subcommittee, Hearing on Enron, 2/12/02. The speed of Enron's rise and fall is truly astonishing and perhaps the single most important story of corporate failure in the twenty-first century. In "Enron", investigative journalist, Loren Fox promises readers nothing short of the most compelling and insightful investigation into Enron's meteoric ascent - regarded by Wall Street and the media as the epitome of innovation - and its spectacular fall from grace. In a lively and authoritative manner, Fox discusses how the biggest corporate bankruptcy in American business history happened, why for so long no one (except for an enlightened few) saw it coming, and what its impact will be on financial markets, the U.S. economy, U.S. energy policy, and the public for years to come. With access to many company insiders, Fox's intriguing account of this corporate debacle also provides an overview of the corporate culture and business model that led to Enron's high-flying success and disastrous failure. The story of Enron is one that will reverberate in global financial and energy markets as well as in criminal and civil courts for years to come. Rife with all the elements of a classic thriller - scandal, dishonest accounting, personal greed, questionable campaign contributions, suicide - "Enron" captures the essence of a company that went too far too fast.

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Book Details

ISBN: 9780471237600
ISBN-10: 0471237604
Format: Hardback
(240mm x 158mm x 31mm)
Pages: 384
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 18-Oct-2002
Country of Publication: United States

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Author Biography - Loren Fox

LOREN FOX is a former senior editor at Business 2.0, the award-winning business magazine, and a leading authority on business strategy. Previously, Fox was finance editor of Upside magazine. He also spent five and one-half years as editor and reporter for Dow Jones News Service, where he covered the energy industry and Enron. His work has appeared in The Wall Street Journal, Barron's, Salon.com, and other media.

Books By Author Loren Fox

Enron by Loren Fox

Enron

Paperback, January 2004
$34.35