Description - Cognition and Survey Research by Monroe G. Sirken
Introducing the theory and tools of Cognitive Aspects of Survey Methodology (CASM), Cognition and Survey Research integrates cognitive science and survey methodology unlike any other survey textbook. Twenty--two internationally--recognized experts in survey methods and cognitive psychology cover fundamental concepts, methodologies, and applications in this evolving field. They discuss all aspects of survey research such as data processing, data analysis, and data discrimination; and present a unique interdisciplinary view encompassing statistics, cognitive science, anthropology, sociology, and behavioral science.
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(244mm x 166mm x 28mm)
John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
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