Description - Market Driven Enterprise by Amiya K. Chakravarty
While computer-aided design and other technologies are helping businesses achieve a high level of customer satisfaction at a low cost, the implications of these efforts for product lines, distribution and promotion strategies, manufacturing technologies, and operations controls remain unclear. Addressing this issue, this book focuses on integrating the marketing and manufacturing strategies of a company in order to improve customer satisfaction while controlling costs and maximizing profits.
Buy Market Driven Enterprise by Amiya K. Chakravarty from Australia's Online Independent Bookstore, Boomerang Books.
(236mm x 166mm x 29mm)
John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
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Book Reviews - Market Driven Enterprise by Amiya K. Chakravarty
Author Biography - Amiya K. Chakravarty
AMIYA K. CHAKRAVARTY is the J. F. Seinsheimer, Jr. Professor of Operations and Technology Management at the A. B. Freeman School of Business at Tulane University. His work experience with companies includes Lucent Technologies, Rolls-Royce Aero Engines, and Tata Consultancy Services.