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Description - Market Driven Enterprise by Amiya K. Chakravarty

While computer-aided design and other technologies are helping businesses achieve a high level of customer satisfaction at a low cost, the implications of these efforts for product lines, distribution and promotion strategies, manufacturing technologies, and operations controls remain unclear. Addressing this issue, this book focuses on integrating the marketing and manufacturing strategies of a company in order to improve customer satisfaction while controlling costs and maximizing profits.

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Book Details

ISBN: 9780471244929
ISBN-10: 0471244929
Format: Hardback
(236mm x 166mm x 29mm)
Pages: 528
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 29-Dec-2000
Country of Publication: United States

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Author Biography - Amiya K. Chakravarty

AMIYA K. CHAKRAVARTY is the J. F. Seinsheimer, Jr. Professor of Operations and Technology Management at the A. B. Freeman School of Business at Tulane University. His work experience with companies includes Lucent Technologies, Rolls-Royce Aero Engines, and Tata Consultancy Services.

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