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Description - Jackpot by Robert L. Shook

Bob Shook, business journalist and former CEO, offers an in-depth look at the history, the inner workings, and the massive success of the biggest player in the gambling industry behind Harrah's - one of the world's foremost casinos. From its origin in 1937 to its modern success as a $3 billion dollar industry leader, Shook explores the genius marketing strategies and brilliant business decisions that built the gambling giant from a backyard family operation.

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Book Details

ISBN: 9780471263234
ISBN-10: 0471263230
Format: Hardback
(243mm x 167mm x 26mm)
Pages: 352
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 23-Dec-2002
Country of Publication: United States

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Author Biography - Robert L. Shook

ROBERT L. SHOOK is a seasoned author, former salesman, and founder and former CEO of Shook Associates and American Executive Life Insurance Company. He is also the author of forty-five books, including The IBM Way, Honda: An American Success Story, and Turnaround: The New Ford Motor Company.

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