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Description - A Branded World by M. Levine

Michael Levine shows how branding happens through public relations. He explores in detail the many facets of PR in the branding process, including packaging, damage control, and e-branding. By creating a fictional product and using it as a branding template throughout the book, this resource offers nuts-and-bolts tips for public relations professionals and marketing managers on leveraging PR to build brand identity.

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Book Details

ISBN: 9780471263661
ISBN-10: 0471263664
Format: Hardback
(239mm x 158mm x 24mm)
Pages: 260
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 7-Apr-2003
Country of Publication: United States

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Author Biography - M. Levine

MICHAEL LEVINE has represented more than 100 major celebrities as head of Levine Communications, an entertainment public relations firm with offices in Los Angeles, New York, Washington, D.C., and London. His clients have included Barbra Streisand, Michael Jackson, Demi Moore, Nancy Kerrigan, Ozzy Osbourne, Janet Jackson, Fleetwood Mac, Reebok, and many more. His essays have appeared in USA Today, the National Review, the Los Angeles Times, the San Francisco Chronicle, and the New York Times. He is the author of thirteen previous books.