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Description - Staying Small Successfully by Frank A. Stasiowski

Making smaller A/E/C firms more productive and more profitable Want to do big things with a small company? This no-nonsense guide shows leaders of smaller architecture, engineering, and design firms how to compete successfully against larger organizations without becoming one of them. It demonstrates how a smaller firm can position itself to bring more value to its clients, operate over a larger geographical area, and develop a strategic plan for increasing revenues and profits. Featuring new chapters on forming strategic alliances and maximizing the benefits of information technology, this new edition presents updated case studies of more than fifty small design firms. These firms have achieved remarkable success and handled large contracts with limited staff, and the case studies illustrate how they learned to: Anticipate client needs and meet them in advance Narrow the target market and expand the client base Leverage core competencies to create powerful marketing tools Establish strategic partnerships Survive and thrive during an economic downturn Read Staying Small Successfully, Second Edition and follow its recommendations one step at a time. Your company will stay small, but your business, your revenues, and your profits will soar.

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Book Details

ISBN: 9780471407737
ISBN-10: 0471407739
Format: Hardback
(269mm x 188mm x 24mm)
Pages: 336
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 21-Aug-2001
Country of Publication: United States

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Author Biography - Frank A. Stasiowski

FRANK A. STASIOWSKI, FAIA, is founder, CEO, and President of PSMJ Resources, Inc., a worldwide firm that specializes in improving the performance of A/E/C firms of all sizes and their personnel.

Books By Frank A. Stasiowski

Value Pricing for the Design Firm by Frank A. Stasiowski
Paperback, February 1993