Description - Tech-venture by Mohan Sawhney
Drawn from the "TechVenture" programme at the Kellogg School of Management, this book provides an understanding of finance and business trends in e-commerce. Viewing Silicon Valley as a test lab for e-commerce strategies, it delivers financial and business models shaping the e-commerce industry. Each chapter draws from field research and interviews with the top minds in business today, and covers the most recent advances in e-finance, including: technology incubators, start-up funds, measuring intellectual capital, valuation techniques for Internet firms, and emerging technologies. It features case studies and examples of major companies, including Idealab, Merrill Lynch, Pfizer, and Amazon.com.
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(233mm x 162mm x 30mm)
John Wiley & Sons Inc
Publisher: John Wiley & Sons Inc
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Book Reviews - Tech-venture by Mohan Sawhney
Author Biography - Mohan Sawhney
MOHAN SAWHNEY, PhD, is the McCormick Tribune Professor of Electronic Commerce and Technology and the Director of the Center for Research in Technology, Innovation, and e-Business at the Kellogg Graduate School of Management, Northwestern University. He is a Forum Fellow of the World Economic Forum, a Fellow of DiamondCluster's Diamond Exchange, and a strategic advisor to the Technology Operating Committee of Goldman Sachs. Dr. Sawhney was recently named one of the twenty-five most influential people in e-business by Business Week. RANJAY GULATI, PhD, is the Michael L. Nemmers Associate Professor of Technology and e-Commerce and the Research Director of the Center for Research in Technology, Innovation, and e-Business at the Kellogg Graduate School of Management. He codirects the Winning Strategies for e-Business and Sustainable Competitive Advantage executive programs at the Kellogg School. ANTHONY PAONI is Clinical Professor of e-Commerce and Technology at the Kellogg Graduate School of Management. He is a Fellow of DiamondCluster's Diamond Exchange, a director of several public companies, and an advisor to several large as well as start-up technology companies. The KELLOGG TECHVENTURE TEAM is comprised of over 100 students who participated in Kellogg's influential TechVenture program.