Call Boomerang Books 1300 36 33 32

Get Latest Book News + FREE Shipping. Subscribe to the Boomerang Books Bulletin eNewsletter right now!

Description - Mining the Web by Gordon S. Linoff

Introduces business and technical managers to the exciting new frontier in database technology Web sites gather a lot of detailed information about customers. Unfortunately, most companies lack the means to use that information to improve their marketing and customer support functions. Considered by most experts to be the new frontier in the database and data warehousing fields, Web mining solves that problem. Coauthored by two bestselling data mining authors, Mining the Web explains, for corporate decision makers, IT managers, and database marketers, how data mining principles and techniques can be applied to various types of Web sites. More importantly, they describe techniques for using the resulting goldmine of business data to develop more effective advertising campaigns and better customer service.

Buy Mining the Web by Gordon S. Linoff from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780471416098
ISBN-10: 0471416096
Format: Paperback
(236mm x 190mm x 20mm)
Pages: 368
Imprint: John Wiley & Sons Inc
Publisher: John Wiley & Sons Inc
Publish Date: 14-Mar-2002
Country of Publication: United States

Book Reviews - Mining the Web by Gordon S. Linoff

» Have you read this book? We'd like to know what you think about it - write a review about Mining the Web book by Gordon S. Linoff and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - Gordon S. Linoff

GORDON S. LINOFF and MICHAEL J. A. BERRY are the founders of Data Miners Inc. (www.data-miners.com), a consulting firm specializing in data mining. They provide analytic CRM consulting for customer-centric companies on and off the Web. They are the authors of Data Mining Techniques and Mastering Data Mining (both from Wiley).

Books By Gordon S. Linoff

Data Analysis Using SQL and Excel by Gordon S. Linoff
Paperback, January 2016
$64.76
Data Mining Techniques by Gordon S. Linoff
Paperback, April 2011
$86.78