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Description - Mining the Web by Gordon S. Linoff

Introduces business and technical managers to the exciting new frontier in database technology Web sites gather a lot of detailed information about customers. Unfortunately, most companies lack the means to use that information to improve their marketing and customer support functions. Considered by most experts to be the new frontier in the database and data warehousing fields, Web mining solves that problem. Coauthored by two bestselling data mining authors, Mining the Web explains, for corporate decision makers, IT managers, and database marketers, how data mining principles and techniques can be applied to various types of Web sites. More importantly, they describe techniques for using the resulting goldmine of business data to develop more effective advertising campaigns and better customer service.

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Book Details

ISBN: 9780471416098
ISBN-10: 0471416096
Format: Paperback
(236mm x 190mm x 20mm)
Pages: 368
Imprint: John Wiley & Sons Inc
Publisher: John Wiley & Sons Inc
Publish Date: 14-Mar-2002
Country of Publication: United States

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Author Biography - Gordon S. Linoff

GORDON S. LINOFF and MICHAEL J. A. BERRY are the founders of Data Miners Inc. (, a consulting firm specializing in data mining. They provide analytic CRM consulting for customer-centric companies on and off the Web. They are the authors of Data Mining Techniques and Mastering Data Mining (both from Wiley).

Books By Gordon S. Linoff

Data Analysis Using SQL and Excel by Gordon S. Linoff
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Data Mining Techniques by Gordon S. Linoff
Paperback, April 2011