Description - The Do-it-Yourself Lobotomy by Tom Monahan
An Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.
Buy The Do-it-Yourself Lobotomy by Tom Monahan from Australia's Online Independent Bookstore, Boomerang Books.
(238mm x 162mm x 24mm)
John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Country of Publication:
Book Reviews - The Do-it-Yourself Lobotomy by Tom Monahan
Author Biography - Tom Monahan
TOM MONAHAN, cofounder and former creative director of award-winning advertising agency Leonard/Monahan, is now President and Head Creativity Coach of Before and After, Inc., a leader in the field of applied creativity in business. His clients include AT&T, VIACOM, ABC Sports, The Wall Street Journal, McDonald's, Texas Instruments, Sears, and many others. Monahan is also a regular contributor to Communication Arts magazine. For more information please visit www.Do-It-YourselfLobotomy.com