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Description - Making Dough by Kirk Kazanjian

"I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in "Making Dough". The book is inspirational, enlightening, and just plain great reading. In fact, it's great reading with sprinkles on it. What a yummy book!" - Jay Conrad Levinson bestselling author, "Guerrilla Marketing" series of books. "Krispy Kreme's success goes well beyond being a retail phenomenon. This book will show you what went on behind the scenes to build the company. Along the way, it will teach you how you can take a product that is seemingly counter-culture and turn it into an addictive brand." - Phil Lempert author, "Being the Shopper" and "Today" show food trends editor."Words can't do justice to Krispy Kreme doughnuts - just eat one! But as a fan of the product, it's interesting to read this business success story." - Vince Gill Singer/Songwriter. "You know what - you have absolutely no chance of starting the next Krispy Kreme! But, the lessons they learned and the insight they used to build their once-in-a-lifetime success are useful, practical, and powerful tactics that any business can benefit from." - Seth Godin author, "Purple Cow". "Take heart. You don't need a massive organization and a massive advertising budget to build a powerful brand. This interesting book by Kirk Kazanjian and Amy Joyner tells how Krispy Kreme did it on a shoestring." - Al Ries coauthor, "The Fall of Advertising and the Rise of PR"."I think it's safe to say that just about every company would love to know the secret ingredients of Krispy Kreme's sweet success. After all, it doesn't advertise, it is a revered member of the community, and it keeps growing like crazy. What an extraordinary business! Without doubt, you should pay attention to what Krispy Kreme is doing, especially if you want to prosper in today's competitive world." - From the Foreword by Dick Clark Producer, Entertainer, and Krispy Kreme Franchisee.

Buy Making Dough by Kirk Kazanjian from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780471432098
ISBN-10: 0471432091
Format: Hardback
(239mm x 163mm x 25mm)
Pages: 240
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 6-Oct-2003
Country of Publication: United States

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Author Biography - Kirk Kazanjian

KIRK KAZANJIAN, a former television news anchor and business reporter, is the author of numerous business and personal finance books, including Value Investing with the Masters and Wizards of Wall Street. He was previously the director of research and communications for several leading investment firms and has appeared on CNBC, CNN, Fox News Channel, and many other radio and TV stations across the country. He is also featured regularly in leading news and business publications. AMY JOYNER is an award-winning business reporter for the News & Record in North Carolina. She is based in Greensboro, not far from Krispy Kreme's corporate headquarters. Joyner has been covering Krispy Kreme for many years and has interviewed all of the company's key players. A former Knight Center fellow, Joyner's stories have appeared in newspapers throughout the country.

Books By Kirk Kazanjian

Market Masters by Kirk Kazanjian
Hardback, May 2005