Description - Kmart's Ten Deadly Sins by Marcia Layton Turner
This title is the tale of the missteps of a retail giant who once had the industry in the palm of its hand and emerged a dinosaur. It weaves corporate history in with financial analysis and commentary that leaves the reader with a better sense of where Kmart has been and what its potential is for a turn-around following bankruptcy.
Buy Kmart's Ten Deadly Sins by Marcia Layton Turner from Australia's Online Independent Bookstore, Boomerang Books.
(238mm x 160mm x 27mm)
John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Country of Publication:
Book Reviews - Kmart's Ten Deadly Sins by Marcia Layton Turner
Author Biography - Marcia Layton Turner
MARCIA LAYTON TURNER is the bestselling author of The Unofficial Guide to Starting a Small Business. Writing for and about business for many years, Turner has covered small businesses, middle market companies, and major corporations. She has written for several top magazines and Web sites, including Business 2.0 and Office.com, and was the small business "guru" for iVillage.com's AboutWork site and Macmillan's Web community. With an MBA in corporate strategy and marketing from the University of Michigan, Turner spent several years with Eastman Kodak Company in marketing and marketing communications before starting her own marketing consulting firm, which she currently manages. Through her work as a consultant, she has been profiled or quoted as a marketing and start-up expert in numerous publications. She is also a frequent speaker on business management and marketing topics, delivering presentations to local, regional, and national audiences.