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Description - Methods for Testing and Evaluating Survey Questionnaires by Stanley Presser

Written and painstakingly edited by leading experts, this volume offers a state--of--the--art overview of and solid foundation in up--to--date survey questionnaire issues, concerns, and responses. Like several other books in the Wiley Series in Survey Methodology, this work has been prepared in conjunction with an international conference on the topic (in November 2002) by the Survey Research Methods Section of the American Statistical Association, the American Association for Public Opinion Research, the International Association of Survey Statisticians, the Council of American Survey Research Organizations, and the Council of Marketing and Opinion Research. The book covers cognitive interviewing, interaction analysis, response latency, respondent debriefings, vignette analysis, split--sample comparisons, statistical modeling, mode of administration, and special populations. It also considers these topics in light of emerging techniques and technologies. The book's authors include more than two--dozen eminent professionals in a variety of fields related to survey methodology and questionnaire development, including names such as Gordon Willis of the National Cancer Insitute; Paul Beatty of the National Center for Health Statistics; Paul Biemerof the Research Triangle Institute; Don Dillman of the University of Washington; and Natacha Borgers, Edith de Leuuw, and Astrid Smits of Statistics Netherlands. Copious tables, figures, and references, as well as an extensive glossary, supplement the high quality discussion throughout the text.

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Book Details

ISBN: 9780471458418
ISBN-10: 0471458414
Format: Paperback
(233mm x 158mm x 32mm)
Pages: 624
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 23-Jun-2004
Country of Publication: United States

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Author Biography - Stanley Presser

STANLEY PRESSER is a Professor in the Sociology Department and in the Joint Program in Survey Methodology at the University of Maryland. JENNIFER M. ROTHGEB is a Social Science Statistician at the Center for Survey Methods Research in the Statistical Research Division of the U.S. Census Bureau. MICK P. COUPER is an Associate Research Professor at the Institute for Social Research, University of Michigan, and at the Joint Program in Survey Methodology, University of Maryland. JUDITH T. LESSLER is Vice President, Partnership for Genomics and Molecular Epidemiology, Research Triangle Institute. ELIZABETH MARTIN is Senior Survey Methodologist at the U.S. Census Bureau. JEAN MARTIN is Director of the Social Analysis and Reporting Division of the Office for National Statistics, U.K. ELEANOR SINGER is a Research Professor at the Institute for Social Research, University of Michigan.

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