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Learn the new rules of real estate marketing! Old rule: Your website is all about you. New rule: Your website is all about the customer. Old rule: Online advertising will surpass offline advertising. New rule: Integrated offline and online advertising wins every time. Old rule: Delivering leads is the only job for a website. New rule: The best websites deliver leads and customer service. These are just some of the new rules of online marketing that you'll find in this helpful, hands-on guide.In the "Real Estate Rainmaker: Guide to Online Marketing", Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business. Whether you're a novice or a veteran real estate pro, you'll find all the cutting-edge online strategies you need to design and implement your own effective, profitable marketing strategy - with practical guidance on building a unique online brand with web domains, websites, and e-mail marketing strategies. Full of real-world examples and straightforward guidelines, the "Real Estate Rainmaker: Guide to Online Marketing" will help you generate more leads and more business than you ever thought possible!

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Book Details

ISBN: 9780471472230
ISBN-10: 0471472239
Format: Hardback
(232mm x 164mm x 29mm)
Pages: 336
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 19-Feb-2004
Country of Publication: United States

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Author Biography - Dan G. Richard

DAN GOODER RICHARD is one of the real estate industry's leading authorities in marketing and lead management. He is the founder and President of Gooder Group, a publisher of real estate marketing materials since 1983, based in Fairfax, Virginia. Gooder Group publishes six monthly real estate newsletters and a wide selection of marketing tools, including website content, automated e-mail brochures, handbooks, postcards, print ad templates, a sales letter library, and more. He is also the author of REAL ESTATE RAINMAKER(r): Successful Strategies for Real Estate Marketing, from Wiley.

Books By Author Dan G. Richard

Real Estate Rainmaker by Dan G. Richard

Real Estate Rainmaker

Hardback, November 1999
$38.66