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Description - Winning At Retail by Willard N. Ander

Solutions for falling sales and faltering retailers In Winning at Retail, two prominent retail consultants offer strategies for retailers and chains suffering at the hands of decreased sales numbers. Using case studies from such success stories as Costco, Target, and Walgreens, they cover customer service, retail strategy, demographics, and the latest trends in retailing. For retailers to survive, they must adapt to the new realities of the marketplace. McMillan's cutting-edge advice and the unique "EST" model in this book shows them how. Willard Ander (Chicago, IL) is a Senior Partner at McMillan Doolittle who specializes in strategy and the analysis of consumer trends. He has worked with such clients as General Motors, Sears, McDonald's, and Amoco on strategy and new store development. Neil Stern (Chicago, IL) is a Senior Partner at McMillan Doolittle who specializes in strategic planning and the creative development of new retail concepts. He leads the company's food consulting practice and has worked with such clients as Publix Supermarkets, Chevron Oil, and Procter & Gamble.

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Book Details

ISBN: 9780471473572
ISBN-10: 047147357X
Format: Hardback
(237mm x 167mm x 23mm)
Pages: 272
Imprint: John Wiley & Sons Inc
Publisher: John Wiley & Sons Inc
Publish Date: 10-Jun-2004
Country of Publication: United States

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Author Biography - Willard N. Ander

WILLARD N. ANDER is a Partner with McMillan|Doolittle, a global retail consultancy with clients around the world. He consults on strategy, new store development, and retail best practices with such clients as General Motors, Publix, Lands End, McDonald s, Best Buy, The Great Indoors, and BP/Amoco. He is a graduate of Stanford University and a former assistant professor at the University of Houston. NEIL Z. STERN is a Senior Partner with McMillan|Doolittle who specializes in the strategic planning and development of new retail concepts. His clients include Safeway, Procter & Gamble, Harris Teeter, Wawa, Radio Shack, and Chevron/Texaco. He is the Editor of McMillan|Doolittle s Retail Watch newsletter and is a graduate of Columbia University.