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Description - The Jenny Craig Story by Jenny Craig

"I truly believe it's never too late' for anything one wants to do, whether it is to lose weight, create a healthy lifestyle, find true love, or start a business. There are many people in the world who face some kind of physical challenge (whether it is obesity or something else), and there are many people who have had business dreams and thought maybe they were too old or didn't know enough to start a business. But I'm living proof that it can be done. I started Jenny Craig, Inc., with my second husband, Sid Craig, when I was 50 years old. Moreover, we started the company in Australia a place we had never been before we opened our first weight-loss centers there ...if a little Cajun girl with no college degree can build a company that has more than 600 locations worldwide, with revenues of more than USD350 million annually, just imagine what you can accomplish!" From the Introduction "A fascinating insight into the world of big business and how a little Cajun girl from New Orleans can achieve great success in this country." Dick Van Patten, actor (Eight Is Enough) "Jenny Craig's story is a splendid example of what can be accomplished in our entrepreneurial society with dedication and hard work. Jenny's spirit, determination, and focus on providing service to her clients enabled her to create a leading weight control company and help millions of people. Her journey is an American success story." Steven N. Blair, President and CEO, The Cooper Institute "Jenny Craig is a pioneer in delivering nutritious portion-controlled food, now recognized as one of the most powerful dietary weight loss tools, in the context of a comprehensive program to change one's lifestyle. The story of her success in building a multinational weight management program can serve as an inspiration to other women (and men) who have the capacity for the hard work needed to carry their creative ideas to fruition. This is a book well worth reading." Frank Greenway, MD, Medical Director and Professor Pennington Biomedical Research Center "Reading the story of Jenny Craig's personal journey is a truly inspirational experience. Her persistence and adaptation to change in all aspects of her life, ranging from her personal relationships and professional activities to coping with health problems in later years, provide an exemplary model of self-actualization and compassion for others." G. Alan Marlatt, PhD, Director, Addictive Behaviors Research Center Professor of Psychology, University of Washington

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Book Details

ISBN: 9780471478645
ISBN-10: 0471478644
Format: Hardback
(229mm x 160mm x 22mm)
Pages: 212
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 5-Mar-2004
Country of Publication: United States

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Author Biography - Jenny Craig

JENNY CRAIG, founder of the eponymous weight-loss centers, is well known to many people from her appearances in ads for her company. She began working in the weight-management industry when she was trying to lose weight gained during pregnancy. She went on to work as a top executive for a chain of centers that was sold to NutriSystem, then, along with her husband Sid, relaunched Jenny Craig Systems in Australia-bringing it back to the United States in the mid-1980s. Today, Jenny Craig, Inc., is one of the largest weight-management companies in the world.

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